Morph Creative Sydney

What’s the DAM story?

As the photographic director and digital asset manager for TEDxSydney since 2010, Tim manages a team of up to six photographers on the event day and is responsible for editing, keywording, categorizing and uploading the images to various media platforms as soon as humanly possible.

Each event generates up to nine thousand images, and the growing library requires careful maintenance throughout the year.

He’s also been doing this for the City of Sydney’s New Years Eve celebrations – on behalf of First Light Photography – since 2011.

Tim started searching for the best digital asset management (DAM) solution in 2008 while collating the image library for the Lucas Group of companies.

After extensive trials of the many systems available at the time, Lucas chose Third Light. It was a wise choice, and they’re still happy clients.

Tim hasn’t stopped being an advocate for the system, and was recently appointed the local distributor.

For more information visit Morph Creative.

Written by RBN

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